What we manage:
- TikTok
Other services:
- Content development
- Video editing
- New website
Like many small businesses in tourism-driven communities, French Licks needed a consistent digital presence to stay top-of-mind for both locals and visitors coming through Southern Indiana. With seasonal traffic, frequent menu specials, and a wide variety of offerings—from pizza and coffee to artisan ice cream and specialty drinks—it was difficult to keep social media updated in a way that truly showcased the experience of visiting the shop. Without a structured content strategy, opportunities to highlight seasonal promotions, busy tourism weekends, and crave-worthy menu items were being missed online.
Who is Client #2?
French Licks is a locally loved spot in the heart of French Lick, Indiana, serving up handcrafted pizza, specialty drinks, coffee, shakes, and artisan ice cream for locals and visitors alike. With seasonal specials, high-traffic tourism weekends, and a menu that’s always evolving, their online presence needed to be consistent, crave-worthy, and built to drive foot traffic.
At Multimedia Strategics, we partnered with French Licks to create a content system that keeps their brand visible year-round—especially during peak tourism seasons and seasonal menu launches.
At Multimedia Strategics, we partnered with French Licks to create a content system that keeps their brand visible year-round—especially during peak tourism seasons and seasonal menu launches.
CLIENT #2
CASE STUDY:
THE PROBLEM:
OUR SOLUTION:
For a restaurant brand, the goal is simple: make people hungry and make it easy to choose you.
We focus on high-performing content pillars like:
French Licks now shows up online with consistency, personality, and a strategy that supports their busiest seasons—keeping the brand top-of-mind when people are planning where to eat in French Lick.
We focus on high-performing content pillars like:
- Seasonal specials and limited-time menu items
- “What to order” spotlight posts (pizza, stromboli, coffee, shakes, lotus)
- Tourism + event-based traffic (Polar Express™ season, concerts, busy weekends in town)
- Gift cards, merch, and last-minute holiday pushes
- Community-driven content that feels fun, local, and inviting
French Licks now shows up online with consistency, personality, and a strategy that supports their busiest seasons—keeping the brand top-of-mind when people are planning where to eat in French Lick.
Social proof?
Read the data.
We're not just about getting the job done — we’re about delivering results that speak for themselves and elevate your business to new heights.
We help brands increase visibility, engagement, and growth. We're not just about getting the job done — we’re about delivering results that speak for themselves and elevate your business to new heights.
