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Top 7 Major Factors That Contribute to Digital Marketing

Nearly half of all companies don’t have clearly defined digital marketing plans, a truly mind-blowing statistic since online marketing strategies drive a significantly higher return on investment than traditional marketing methods! Without digital marketing, you and your company will likely miss out on valuable leads and revenue. 

On their own, digital marketing strategies are powerful, but when they are combined in ideal proportions, it is a recipe for success!

Normally, digital marketing components include:
• Search engine optimization (SEO)
• Pay-per-click advertising (PPC)
• Web design and maintenance
• Content creation and marketing
• Social media marketing
• E-mail marketing
• Marketing Analytics

Search Engine Optimization

First up is Search Engine Optimization, which is also known as SEO. This element is the true foundation of any successful digital marketing strategy. SEO refers to countless efforts designed to boost your ranking in online search engine results. Why is ranking higher important? Recent research shows that 75% of searchers do not look past the first page of results. In other words, higher search rankings translate into more leads, phone calls, and revenue for your business.

Pay-Per-Click Advertising

Next is Pay-Per-Click Advertising, also known as PPC. This is an excellent strategy for maintaining a presence in search engine results while still establishing organic SEO rankings. If you are looking to boost your business’s rankings in a timely manner, PPC can start driving quality leads to your website the instant your ads go live! The best part? You only pay when people click your ads! This means no wasting money on people who are not interested in your products or services. PPC is an affordable way to reach your target customers and markets.

A current website design project we completed for Freestyle Salon & Boutique.

Website Design

SEO and PPC can work wonders, but if your website is not appealing to your customers, then all that work was for nothing. This being said, Web Design is the next important component of a digital marketing strategy. A whopping 95% of a customer’s first impression relates to web design! If your site is outdated, takes forever to load, or has unclear navigation, it will most likely send visitors straight to your competitors. To keep people interested and engaged on your website, it is crucial to implement a customized design that strongly reflects your brand and makes it easy to find key information.

Content Creation + Marketing

Incorporating content into your digital marketing strategy is essential to help boost search engine rankings and help potential customers learn more about your brand, products, or services. Content Marketing generates 3 times more leads than traditional marketing! Quality content can allow you to use additional keywords and answer consumers’ questions or concerns, which will help improve your rankings. 

Over 2 billion people use social media, making it one of the most valuable digital marketing components! Social media allows businesses to connect and develop relationships with current and potential customers. It is also a way for them to get to know you and your brand, build trust, and contact you directly with questions or concerns. Social Media Marketing is priceless! It allows you to reach potential customers for FREE. It also helps you understand your customers and receive feedback with ease.

E-mail Marketing

Another important aspect of a thriving digital marketing strategy is E-mail Marketing. Research shows that e-mail marketing can earn your business $44 for every $1 spent, which is an ROI of 4,400%! You know that subscribers are interested because they opted-in to receive more information from you. This allows you to nurture leads by following up and sending customized information that interests them. 

Consistently checking analytics will help ensure your digital marketing is working + help you correct course if changes need to be made.

Marketing Analytics

Last but not least, you will want to make your Marketing Analytics a major player in your digital marketing strategy. In order to continue receiving leads and revenue, it is important to monitor key metrics from marketing efforts and campaigns. Keeping track of key performance indicators (KPIs), such as conversion rates and cost per lead, will help to improve future campaigns and in turn reach more customers. In other words, monitoring your analytics will keep marketing costs low and profitability high. 

If you’re unsure where to start, but want to include these vital digital marketing components in your digital marketing strategy, Multimedia Strategics can help! Contact us on our website via the chat module, through our Facebook or Instagram accounts, or call / text us at 812-296-2433. 

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